Nike is ready to enter the padel scene in 2027 and would like Agustín Tapia as its star player

According to information from BRAND , the arrival of Nike In the world of padel, it's now just a matter of time. The famous American brand is reportedly preparing its market entry as soon as possible. 2027 with a clear ambition: to make a strong impact from the outset by securing the services of one of the biggest stars on the circuit, Agustín Tapia .

Tapia, Nike's number one choice

According to the Spanish media outlet, the world number 1 is the Oregon-based company's top priority to become its ambassador on the circuit. Premier Padel.

Initial contact has reportedly already taken place between Nike and the Argentine's entourage. This possibility has not been denied. "You're not far off," a source reportedly told MARCA when asked about the possibility of Tapia joining Nike.

The situation remains complex, however. The Catamarca player is under contract with Nox up to 2028 and has maintained a special relationship with the brand since his beginnings in professional padel. His signature model is now one of the most popular on the market.

On the side of NoxIt should be noted that the contract is still in effect and includes a significant termination clause. However, the possibility of a three-way agreement is not entirely ruled out: Tapia could continue to play with a racket Nox while becoming Nike's textile and footwear ambassador.

Why Nike is finally taking an interest in padel

For years, Nike observed the evolution of padel without taking the plunge. The brand felt that the sport was not yet mature enough to justify a major investment.

The situation has reportedly changed in recent months. MARCA claims that Nike representatives attended the tournaments. Buenos Aires and Rome. in order to assess the circuit's potential Premier PadelThe atmosphere observed in Argentina is said to have particularly impressed American leaders.

With a global padel market estimated at several billion euros and continued growth in sales of specialized shoes and textiles, Nike now sees padel as a strategic sector with strong potential.

Premier Padel Also in the crosshairs?

Nike's interest may not be limited to players.

According to MARCA, the American brand is closely monitoring developments in Premier Padel A link already exists between the two universes through Nasser Al-Khelaïfi , President of Premier Padel but also of PSG, a club for which Nike is the main kit supplier.

The Spanish media outlet reveals that Al-Khelaïfi recently spoke with Elliot Hill Nike's CEO, during the Champions League final in Budapest. Among the topics discussed: the development of padel.

For now, no agreement is on the agenda. Premier Padel is linked to Bullpadel until the end of the 2026 season as the official technical partner. But Nike's interest in the circuit seems very real.

A turning point for world padel

If the deal goes through, Nike's arrival would represent a major change for professional padel. After Adidas, Asics, BabolatJoma or Skechers, the sport would attract one of the most powerful brands in the global industry.

And to launch its project, Nike reportedly chose the man whom many now consider to be the face of modern padel: Agustín Tapia An association that could mark a new turning point in the internationalization of sport.

Benjamin Dupouy

I discovered padel directly during a tournament, and frankly, I didn't really like it at first. But the second time, it was love at first sight, and since then, I haven't missed a single match. I'm even ready to stay up until 3am to watch a final of Premier Padel !