Padel continues to gain ground in unexpected circles. A friendly, accessible, and social sport, it is gradually becoming a space where the codes of luxury and contemporary style find a new form of expression. The recent appearance ofAntonela RoccuzzoLionel Messi's wife, on a padel court is a striking example.

In a short video released by Ziv TamirAmerican collector nicknamed Ziv The Watch GuyAntonela Roccuzzo appears on a padel court, elegant and natural, wearing a Tiffany watch. Nothing official or promotional, but the image circulated widely: that of a simple moment, a blend of sport and refinement, captured without any apparent staging.

What's striking is the contrast. The luxuryLong associated with refined settings, it is now appearing in more vibrant environments, closer to everyday life. Padel, with its energy and social aspect, embodies this shift.

The enthusiasm of the luxury world for padel is not insignificant.
It's no coincidence, then, that brands like Tiffany & Co., or public figures like Antonela Roccuzzo, are involved. Not to turn padel into a showcase, but because it is gradually becoming, a cultural symbol in its own right.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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