The world of padel is currently expanding. The creation of brands, communities and clubs have allowed this market to emerge and be supported by one of the largest sports federations, the FFT. The emergence of these players will allow padel to fulfill its social and communication objectives.

This bet on the future of many companies allows this market to develop day by day. Very popular in Spain and Latin America, this new sport has enough data to become a sport of reference on the French territory.

We have seen that this market has all the necessary qualities to be established on a large scale in France. The difficulties of visibility, strategy and economic profitability can only be filled by the different roles of commercial and institutional structures such as the FFT. The awareness of the FFT in 2018 shows a strong desire to accelerate this development and that this new sport practice becomes a source of income for this actor.

The launch of the 4PADEL brand or the SETTEO TEAM CUP, which represents the largest team padel competition in France, show that this market is in perpetual growth with enough financial funds to launch new projects.

Thus, the visibility of this sporting practice will become increasingly important over time and we could see the confirmation of this new market as early as 2019. In fact, the following year could be the year of padel with a considerable increase in the number of projects, licensees and media.

The notion of social practice studied in this market is not yet well defined. This collective practice could be characterized as social practice when padel is known on a larger scale.

Tanguy Le Roux

As a Master 2 student in entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sports, I decided to devote my final thesis to the emergence of padel in France as a sporting and social practice and the development of the market associated with it. Having lived in Morocco for 22 years and in France for 5 years, I am delighted to be able to share my skills.

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