Having already partnered with Playtomic during its initial entry into the French market, Casa Padel and the technology platform Playtomic They are formalizing their partnership through a new strategic collaboration. This alliance goes beyond a simple software provider relationship and is based on a shared vision: to sustainably structure the customer experience, accelerate the digitalization of clubs and support the growth of French padel.
through the combined perspectives of Jose Manuel Escoin, president of Casa Padeland of Louis escobar, partner-regional director Europe of Playtomic, this relaunch marks a new stage, more ambitious, more integrated and thought out for the long term.
A natural return after a foundational first collaboration
For José Manuel Escoin, this new partnership was a natural fit. When Playtomic first entered the French market, Casa Padel was among the first clubs to believe in the platform's potential. Since then, the context has changed: Technologies have become more refined, player expectations have changed, and clubs have gained digital maturity..
“When Playtomic launched in France, we were among the first to believe in it. Today, new technologies have progressed enormously, and we ourselves have worked extensively on the digitalization of our centers.”
The entrance to the BPI as a shareholder of Casa Padel also played a decisive role. This new governance has reinforced a strategy focused on operational excellence and customer experiencemaking a return to a globally recognized player logical.
“Since BPI’s arrival, we wanted to work even harder on excellence and customer experience. Returning to Playtomic was a completely natural step.”
Playtomic, a global platform serving clubs and players
Present in 66 countries and strong in eight years of experience in padelPlaytomic claims a leading global position in the digital club management and player experience segment. It is now the world's largest community of racket sports clubs and players, bringing together more than 4,7 million players in over 6,000 partner clubs worldwide.
For Luis Escobar, this international dimension allows for a nuanced understanding of trends, club needs and practitioner expectations.
“Being present in 66 countries allows us to observe trends, understand the needs of clubs and players, and offer the best solutions.”
This comprehensive analytical capacity is at the heart of the partnership with Casa Padel, considered as a strategic ambassador on the French market.
Open Matches, the cornerstone of the community experience
Among the highlighted features, the Open Matches occupy a central place. Developed and enhanced by Playtomic over several years, this feature has a clear objective: to make the game more accessible for isolated or beginner players.
"Through the app, players can join or create open matches and find partners based on their skill level and availability, ensuring balanced games and promoting the social aspect of padel. It's a fundamental tool for developing the sport."
Beyond the player aspect, this feature also addresses a key issue for clubs: Optimizing field occupancy rates, in a context of strong demand.
"It's more than a partnership. Casa Padel will use Playtomic, but also actively promote the application, for the benefit of its clubs and padel in France.
Casa Padel, future Playtomic ambassador in France
In this new phase, Casa Padel is not content with simply being a user of the solution. The group becomes a a real growth driver for Playtomic in the French market.
José Manuel Escoin emphasizes a strong conviction: it is essential that the majority of padel clubs have a common technical solution capable of creating a genuine community of players. This vision aims to overcome the current market fragmentation, characterized by the proliferation of proprietary applications that limit interaction between players from different clubs.
A Casa network Padel expanding
This alliance is part of a context of sustained development of Casa PadelThe group currently has six clubs in France, with a clear objective for 2026: eight operational centers, or even a ninth.
The historical site, Casa Padel UnoThe flagship facility of the group will undergo a major transformation with the expansion from 12 to 17 indoor courts, including five fully connected courts with a open 24/24.
"Accessibility is a key issue for us. Today, Playtomic meets all of our needs."
A smooth migration for players
The transition from the old application developed by Casa Padel The transition to Playtomic will be seamless for users. The player database will be informed and supported during a phased migration.
"The migration will be very simple. Players will be notified and we will be 100% operational by early 2026."
Why France is becoming a strategic priority for Playtomic
While Playtomic has been present on the international market for several years, France is now becoming a strategic priority.
"We have prioritized France this year, with the goal of fully conquering it from next year onwards."
“Casa’s choice” Padel "As a launch partner, this is explained by a strong alignment of values, ambitions, and an ability to quickly generate feedback from the field."
A specific French market… but ripe
Luis Escobar, however, qualifies the idea of an absolute French exception. According to him, the dynamics observed in France are similar to those of other mature markets.
France is now entering a phase characterized by strong demand, a temporary lack of infrastructure, a gradual development of supply and a growing need for technological tools.
"France is in a very good place. There is a lot of demand, the market is growing, and there is a real technological need."
Co-innovation, CRM and artificial intelligence
Beyond the booking tool, the collaboration will extend to... advanced tools : marketing, CRM, loyalty programs, automation and artificial intelligence.
“We are going to launch with Casa Padel a series of tools connected to Playtomic, geared towards marketing, CRM, loyalty, robots and AI.
Casa Padel will serve as success case to test and adapt these solutions to the French market.
Activations planned from 2026
While no specific timetable has yet been revealed, both parties announce numerous joint activations, as well as Playtomic's own initiatives in France.
The partnership with theAlpine Paris Major It also provides a natural visibility lever to promote this new phase of collaboration.
For Playtomic, the ambitions are clear. The stated objective for 2026 is to to double, or even triple, the market share in France", by relying on structuring partners and globally proven technology.
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