Founded in 2010 by Michel Ludwig, Squashbad33/Padel33 has gradually established itself as a structured network of racquet sports clubs in the Bordeaux metropolitan area. The brand is celebrating its 15th anniversary today and continues its expansion with the opening of a new location in Villenave-d'Ornon in 2026, before two other planned locations in 2027.

A network built in stages

Since its launch, the group has opened clubs with complementary configurations:

  • Bordeaux North (2010) : squash, badminton, padel and a bar-restaurant area.
  • Gradignan (2015) squash, padel, badminton and from 2026 a studio Pilates Reformer.
  • Merignac (2018) squash, badminton, padel and a catering service developed in the evening.
  • Bruges (2025) : 9 double padel courts, pickleball/badminton, pizzeria and meeting room.
  • Villenave-d'Ornon (2026) : 13 double padel courts, badminton courts, pickleball, squash and an outdoor beach tennis court.

Each club also has a petanque, a common element across sites to promote conviviality.

A unified offering designed for use

The brand has structured its operations around several tools common to all clubs:

  • un electronic wallet usable across the entire network,
  • a system of unified booking,
  • consistent services,
  • a module of open parts facilitating the search for partners.

This organization allows simplified access to disciplines and an identical experience from one club to another.

Key data on the activity

Squashbad33/Padel33 represents today:

  • 17 000 m² sports facilities,
  • 42 padel courts,
  • 26 squash courts,
  • 21 badminton/pickleball courts,
  • 65 clients,
  • 35 employees,
  • over 200 events per year,
  • over 50 partner companies.

Un EXECUTIVE COMMITTEE is led by Fabien Grignet, associate managing director.

Steady growth

Turnover:

  • 2024 (3 clubs): €2,7 million excluding VAT
  • 2025 €3,5 million excluding VAT
  • Forecast 2026 €4,25 million excluding VAT
  • Forecast 2027 : €5,5 million excluding VAT, with the ramp-up of Villenave-d'Ornon.

The majority of the results are reinvested in infrastructure, sports offerings and the modernization of clubs.

Directions for the coming years

The group plans to:

  • the opening of Pilates Reformer across all clubs (first room in January 2026),
  • two new locations by 2027,
  • strengthening the B2B offering: team building, seminars, corporate tournaments, sponsorship, Business Club.

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