The arrival of  Puma  in the universe of  paddle  marks a new chapter for this iconic brand in global sport. Founded in 1948 by Rudolf Dassler, brother of Adi Dassler (founder of Adidas ),  Puma  has built a solid reputation for itself thanks to its innovative and high-performance products, worn by renowned athletes in various disciplines such as  Football , the  Athletics , the  basketball  and the  golf Today, the feline brand is expanding its territory by investing in the promising market of  paddle , with iconic players like  Momo González , recent semi-finalist at the  Premier Padel Finals  in Barcelona.

An innovative and complete range

This strategic diversification is demonstrated by the launch of a complete range combining  shoes  et  snowshoes , combining technological innovation and contemporary design. The objective is clear: to offer  high-performance equipment  suitable for all levels of play, from beginners to experienced players. This initiative enriches the existing offer and stimulates healthy competition in this booming sector.

A Mediterranean anchorage

The presence of  Puma   paddle  resonates particularly with  Marseille , where the brand is already deeply rooted as an official sponsor of the Olympique de Marseille . For us, sports-loving Marseillais, see  Puma  engage in the  paddle  strengthens our conviction that this discipline will continue to develop on our Mediterranean lands, driven by the values ​​of  performance  and  excellence  that we cherish.

Puma expansion in padel

Nova Elite Power

A strong meaning behind the name “NOVA”

The name  NOVA , chosen by  Puma  for its range of  padel rackets , evokes several interesting correlations with this sport:

  •  Explosion of power  : An  new  is a star that suddenly becomes extremely bright. This echoes the  explosive power  sought in the strikes of  paddle , especially during  smashs .
  •  Novelty and innovation  : The appearance of a  new  is a remarkable astronomical event. The name  NOVA  thus suggests the  What's new  and the  innovation  brought by  Puma  In the world of  paddle , with some  cutting-edge technologies .
  •  Visibility and brilliance  : The intense glow of a  new  attracts attention. Similarly, the  NOVA snowshoes  de  Puma , with their  modern designs  and their vibrant colors, offer great visibility on the court.
  •  Renaissance/New Beginning  : The sudden appearance of a  new  can be seen as a rebirth. For  Puma , the name  NOVA  perhaps symbolizes its entry into the market  paddle , a new beginning and a new ambition in the world of racket sports.
Nova puma family

Striking design and advanced technologies

La  Puma Nova Elite PWR  seduced by his  striking aesthetics , the fruit of the emblematic alliance of black and red. Its  diamond shape  combined with a black matte finish gives it an imposing and refined presence. The design is enhanced by the  puma-logo  white that stands out elegantly, while touches of bright red, judiciously positioned on the screen and inside the bridge, create a  visual dynamism  effective. The  textured coating  sandpaper style optimizes the effect, complemented by a  padded wrist strap  for optimal comfort. The only downside: the choice of white color which risks marking quickly with use.

Nova Elite PWR


The closed bridge of this pala improves comfort, stability, power and durability thanks to a better distribution of vibrations and a reinforcement of the structure. This allows an optimal transmission of energy and additional control in each stroke.

Nova elite bridge

Cutting-edge materials

Built with a frame in  carbon fiber  double tube to maximize the  precision , it has been configured to minimize distortion during reactive and high intensity strikes. The  12K Twill Weave carbon fiber  reinforced by  TeXtreme  used on the  Puma Nova Elite PWR  offers a set of advantages thanks to its  twill weave . This diagonal pattern effectively distributes impact forces for increased strength and durability.

  •  Optimal balance  between rigidity and flexibility: The  twill weave  provides the rigidity needed to transmit power when hitting, allowing for faster and more powerful shots. At the same time, it maintains a certain flexibility that absorbs some of the vibrations generated by the impact of the ball. This balance contributes to playing comfort and reduces arm fatigue.
  •  Lightness and maneuverability  : The  carbon fiber  is inherently lightweight, and the twill weave helps optimize this. A lighter racquet offers better maneuverability, allowing for faster swings and more agile reactions on the court.

Innovative foam for optimal performance

 Puma  integrated the foam  Evazine  in his  padel rackets  for its specific properties which contribute to  performances  and  playing comfort . Produced by a nitrogen injection process, the Evazine  is a closed-cell, cross-linked ethylene copolymer foam offering an excellent balance between  Sustainability  and lightness. Its superior robustness and rigidity guarantee optimum precision and increased power. Its impermeability makes it suitable for humidity variations, and its ability to withstand a wide range of temperatures and its ease of adhesion with other materials make it a wise choice for the construction of high-performance and reliable padel rackets.

In a game situation, the  Puma Nova Elite PWR  reveals its true identity: a racket designed for teardrop-shaped attackers, with a head balance that favors power. It particularly excels in offensive phases, delivering punchy and precise smashes that allow points to be effectively closed.

If its handling may seem limited in fast play phases and in defense, it largely compensates with its qualities in  counter attack This remarkable stability owes much to its reinforced bridge which, connecting the two sides of the racket, provides appreciable assurance in moments of high pressure.

The Elite range is enriched with a  round model (CTR)  which, while retaining the same technologies as the Nova PoWeR, is distinguished by its inverted design and its vertically linked bridge. This particular architecture gives the racket greater flexibility, promoting maneuverability and hitting speed, while improving vibration absorption. Although slightly less stable and powerful than its big sister, it remains extremely effective thanks to its lower center of gravity and its centered sweet spot. It will particularly appeal to players looking for a perfect harmony between control and power.

nova elite ctr

Between these two models, Puma also offers a  hybrid version (HYB) , recognizable by its bright colors and open bridge. Designed for versatile players, it promises to combine power and handling without compromise, although I have not yet had the opportunity to test it personally.

Conclusion

The arrival of  Puma  on the market  paddle  in 2021 marks a significant turning point for the brand and for the sport itself. Building on its  legacy of innovation  and  performance ,  Puma  brings a new dynamic to this growing discipline. Its commitment is reflected in a range of high-quality equipment, combining advanced technologies and especially new ones in the world of padel (twill carbon fibers and EvaZote foams). This elite series demonstrates this ambition, by offering solutions adapted to the needs of aggressive players with a solid technical background. The incursion of  Puma  in the world of padel confirms the growing appeal of this discipline and promises great prospects for the future, enriching the offer and stimulating competition for the greatest benefit of enthusiasts.

In a future article, discover the range  Puma Pro , available in three versions that are more accessible and easier to play than the Elite models previously tested.

Many thanks to Lilian Pontier for his trust and for providing the complete range, which will delight fans of this iconic brand.

puma nova elite
Stéphane Penso

Padel fan, Stéphane has become the official tester of the padel planet in Europe. Everything goes through his expert hands. Thanks to his extensive experience in the world of rackets, he is able to scan your equipment from head to toe!